About United Way of Southeast Missouri
The United Way of Southeast Missouri makes a huge impact on the greater Southeast Missouri region. They span 4 counties and help with everything from meal donation to crisis relief to working in schools–they do it all; and the difference they make is enormous.
Sharing the Love
One good deed is a ripple effect, and that couldn’t have been truer when we started working with the United Way of Southeast Missouri. Their good work inspired us to do our best work too, and go the extra mile for them because they go the extra mile for everyone else. Our goal with their digital makeover was to not only share their mission, but to inspire people to get involved and make it very easy for them to do so.
What's Up At United Way
The team at United Way of Southeast Missouri relies on their blog to get up-to-date information out to their donors, their sponsors, their volunteers, and the rest of the community. The blog needed to be featured prominently on the home page and easy to navigate from within. Luckily, their dedication to the blog means the home page is always cycling fresh content–which is pretty great for SEO.
Giving without Limits
The United Way of Southeast Missouri serves four counties in the region; each with its own unique set of needs and community members. We wanted to show off each of them as the individual places they are, so we created call-outs for each one. To learn more about the counties, now all you have to do is click! These regions are also easy to update, so if there’s a certain relief effort that’s pressing, it can be featured in that region’s pop-up.
Helping Real People
The messaging was very important for this site. The theme of the 2017 campaign is (Y)Our Community, inspiring people to take ownership of their community by getting involved and making donations. We used as much original photography as possible for the site, showing real people making real change. There are multiple places for users to interact; they can donate, subscribe, or see volunteer opportunities. Our goal is to serve the United Way of Southeast Missouri so they can continue to serve our community!