The National Clearinghouse on Abuse in Later Life, a project of End Domestic Abuse Wisconsin: The Wisconsin Coalition Against Domestic Violence, is an organization with an amazing initiative. They are focussed on creating a world that respects the dignity of older adults and enhances the safety and quality of life of older victims and survivors of abuse. With such a significant goal and national reach, NCALL needed a digital partner that could create and maintain an extensive amount of responsibilities, while strategically improving their overall online presence.

Re-Establishing a Movement

NCALL was using countless programs to keep their data, information and resources straight. It was time consuming, outdated and made getting funding even more difficult with the information they needed to report being so spread out. Along with that, their website was outdated and hard to navigate. Being a national coalition for an older demographic, their website needed to be intuitive, easy to access and ADA compliant. Knowing how many pain points we had to cover, we hit the ground running with a brand new website, and a customized Coalition Manager to combine their internal processes into one platform.

Condensing is Key

One of the biggest issues with NCALL’s old website was the amount of pages the website had. It caused users to keep opening page after page to find the resource or information they needed. With our knowledge of the organization and user experience in mind, we condensed and simplified around 1,000 website pages to 66. Now users can easily navigate the site, and not get lost in so many pages.

Colors are Critical

Accessibility was a huge factor in the creation of this national website. Colors come into play more than you would think with passing accessibility tests; it took many trials to choose the perfect two colors for the website. The requirements vary, but the most well-known color restrictions are that colors have to contrast from each other, be very easy to read and they also can’t be too light of a color.

Ahead of the Curve

Our Coalition Manager software has helped dozens of coalitions smoothly run their organizations while maximizing their outreach and government funding. NCALL is no exception; we personalized their Coalition Manager to fit the needs of their huge mission of ending abuse in later life nationally, and all of the documentation and resources that come along with it!