If you’re like most people today, there’s a good chance you start each day in your email inbox. The inbox is prime real estate for digital marketers, and video email marketing can position your business above the others fighting for attention in there.
Why does video content marketing work so well? Video is interactive, engaging, and visual. By the end of this year, video content will represent 74% of all internet traffic. Not to mention that to date, users around the globe watch hundreds of millions of hours of YouTube videos daily. When you incorporate video email marketing into your marketing efforts, you can harness that attention to video and personalize it to your audience of subscribers. Instead of a public forum like YouTube which is geared towards an audience of millions, a video message straight to someone’s inbox is a more intentional, personal message to the recipient. Your customer will feel special, and when customers feel special, loyalty starts to grow.
Video email marketing can be used for virtually any message. Because it’s an email, you’re able to frame the content around the video however you’d like. Here are a just a few of the limitless possibilities for marketing messages that could be delivered right to the palm of your customer’s hand.
- Special message from the head of the company
It works at every stage, too. First time recipients have a 96% higher click-through rate on emails with video, and existing subscribers are 75% less likely to opt-out if there’s engaging video (Source).
The best videos take unique, engaging content and make it interactive. Video marketing efforts go far beyond the inbox when done correctly, because a well produced video that evokes a response from your views means more shares, and more shares means better SEO. That’s why it’s so important to work with the right video marketing company.
Our team will help you determine the right messaging for every media and generate content that will benefit your business again and again. Request a meeting today!