Explainer Video Production - Element 74

The most common type of marketing video you’re used to seeing is probably the explainer video. These are the videos that answer the “Why?” question, and sometimes the “How?”.

You could easily write a quick paragraph or two about your business and what you do, but consider the benefits of putting that information into a short, interesting video that would engage audiences and start the conversion process. Videos work because people are used to it. More than 90% of information transmitted to the brain is visual and in our modern era of technology and limited attention spans, we’re seeing more visuals every day.

An explainer video is more effective than a written explanation of your business because they are so much more versatile. They can be implemented almost anywhere to share information about your business. Once you have an explainer video that accomplishes sharing your message effectively, you can use it to educate committees, inform organizations, in emails, on websites, during meetings, on sales calls–wherever you see a need to explain more in depth why you do what you do.

Explainer videos can take virtually any shape. They can feature a message from your own team or spotlight of your process, but the most popular by far are the whiteboard explainer video or an animated explainer video. Animation videos are highly effective because they combine the best of the primary and secondary senses: Hearing and seeing. The bright, moving pictures keep viewers entertained and involved.

The potential in explainer videos is astounding, and we don’t say that lightly. The human brain processes images so well that we don’t have to see an image for more than 13 milliseconds before we know what it is–visuals are processed 60,000 times faster than text and remembered for much longer (Source).

Our team will take the time to get to know your business as if it were our own! Then we use that knowledge to create an interesting and expansive video with a strong script, engaging visuals, and professional quality shots.

Check out the explainer video below and click here to see the rest of our portfolio! When you’re ready to get started, contact us and we’ll get to work.

See More Explainer Videos