Facebook is the chameleon of social media platforms. It’s extremely customizable to match your brand’s character, strategy, and look. In turn, brands utilize it in different ways that work with their business.
Whether it’s humor and charm, extraordinary imagery, or brainy discussion; with a proper strategy, Facebook is a platform that can help your business consistently gain new and valuable audiences.
Something that makes Facebook stand out is their diverse audience. With users of all ages and demographics; this platform delivers to almost any marketing need. Although that seems impractical, there are statistics that prove it’s popularity: Brandwatch found that Facebook amounts to 22% of the internet time Americans spend on mobile devices, compared with 11% on Google and YouTube combined. That’s a serious percentage considering how many times you’ve already asked Google for the weather this week.
With such a large amount of users, every post has to be calculated. To get the most out of this platform, you have to combine a strong strategy with clear intention. Aimlessly boosting posts and sharing content won’t build up a valuable audience; you want to share original, useful content that will reach consumers that are genuinely interested in your field. That means it’s time to step up your content game, and start producing shareable items like blog posts and illustrations that will be liked, shared, and eventually followed back to your website.
We have the experience and insight to create a Facebook presence that is all your own. We get to know your business to form specific goals and target the right demographics to get you seen by the most valuable consumers. From photography to content direction and creation, we can construct a strategy that is completely custom to your field and marketing needs.
Want to see how we’ve helped our client’s with their social media presence? Take a look!