Just like the old saying goes, “It’s not what you know, but who you know that counts.” In other words, the website with the most high-credibility backlinks wins.
In categories with stiff competition, two factors can determine if your company’s offerings appear on page 1 or page 10: the number of backlinks and the quality of their sources. Google and other top search engines weigh the quantity and quality of links to your website above all other factors.
SEO link building is one of the most misunderstood areas of online strategy. This is because many less-reputable SEO companies focus on quantity over quality of links. They cut corners by using link farms, paid links, and other methods frowned upon by leading search engines. Thus the term backlinks has become unfairly associated with black-hat website tactics. Most link-building schemers end up losing more favor than they gain with search engines like Google.
Proper link building strategies are very different and require an experienced SEO partner with the right connections. A quality link from a popular national news site may earn your website anywhere from 100 to 1000 times the credibility than a small local blog. Getting in front of these high-profile websites takes an established SEO provider who not only understands the digital realm, but also a keen understanding of PR and the media. Element 74 has the knowledge and connections to help you get backlinks that really count.
Our link building process is tailored to meet your business’s needs. We work closely with you to create the types of content sought after by trusted news sites, widely-read blogs, and other premium credibility sites. Then we work directly with these high-profile webpages to include links to your site within their content. Our link building clients see consistent growth over time in both traffic and rankings as more and more noteworthy websites link back to theirs. Plus, they also gain exposure to the readership of the referring site.
Fun fact: Element 74 clients who have combined our Link Building service with our Onsite SEO and Content Creation services see the biggest search ranking improvements. Be sure to ask about our full-service SEO suite.
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