One of the best ways to reach your audience is right in the palm of their hand–and by that we mean their inbox.

Email marketing capabilities are rapidly evolving so businesses can use the technology in smarter ways than ever before. Because of a huge growth in the convenience and style of business emails, consumers want to hear what you have to say, so it’s important to make it count and personalize it. Today’s email marketing software makes it possible to implement all sorts of email automation processes, allowing you the power to personalize content to audience segments based on open-rates, click-through rates, interests, and even go as granular as targeting specific clients themselves.

Everything–and we mean everything–matters when it comes to a good email. From the timing and the subject line to the content and the ease of button-clicking, there are a million chances to make a sale or lose a subscriber. But it’s nothing to worry about, because the team at Element 74 loves email marketing. (Don’t believe us? Check out our own e-newsletter!)

We’ll help you determine what your audience needs and create targeted, relevant content for your business to deliver. At any point in your digital marketing process, we can jump in to help you. Whether you just want guidance in the first phases of the email marketing process, or you want someone to take care of all your email marketing content, we have the expertise to help. If you’ve been trying email marketing and it just isn’t working for you, let’s sit down and figure out the problem and a solution together.

Our project managers stay up-to-date on industry knowledge in order to give you the most advanced email marketing available. Like did you know that more than 50% of emails are opened on mobile devices now? Or that sometimes, the culprit for high bounce rates is as simple as an outdated list?

We’re equipped to help you with everything from email capture to keep your list growing to creating and managing the content for you. We work with multiple Email marketing platforms like Emma, Constant Contact, and MailChimp, and integrate easy sign-up forms for your website to making getting fresh subscribers simple.

We know firsthand how powerful email marketing can be for your business’s goals. The industry is advancing rapidly, and we’re your resource for effective email marketing strategies. Contact us today if you’re ready to talk about implementing yours.