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As a custom website development agency, we get a lot of questions about the benefits of opting in to the timeline and budget of our services versus the cheap and convenient DIY solutions like Wix.

If you stream media of any kind (radio, television, books) it’s likely you’ve heard of the free website builder and probably seen one of these strangely upbeat ads.  So which is better? At the end of the day, it’s not a matter of right or wrong, but what’s right or wrong for you and your needs.

When Wix May be A Good Move

To share your life on a personal website.

Let’s say you’re going on a world tour and want to keep your family and friends back home up-to-date on all the weird things you’re doing, trying, eating. Or you’re trying your hand at a new hobby or lifestyle change but don’t want to blow up anyone’s Instagram feed. A simple, personalized website could be ideal. You can choose who to share the link with, and you’d not have to worry about your digital presence or SEO.

To promote your side hustle.

If you have a small business or service you offer in your free time, it may not be worth it to shell out the time and money for a custom solution when a templated e-commerce site would get the job done. Because unless you’re selling corn husk dolls that look like celebrities for hundreds of dollars, it’s not likely that your side hustle will become your full-time gig. And that’s okay–it’s more about the fun of the craft, right?

When the budget fits.

We’re not denying it–custom website development is pricey. It’s an investment in a high ROI as the site’s identity and offerings continue to change. But if you have a small budget or a nonprofit agency you want to get the word out about, a DIY solution may be the exact right price point for you.


When Custom Is A Better Move

Special requests

Just like you wouldn’t move into a storefront that locks you into the displays, products, or processes as they are, you shouldn’t do it with your website either. Your website can be as unique as your business, and by opting into a custom build, we can add buttons, actions, images, functions–anything you like, anywhere you like it. The template sites can be tricky to manage, and with a custom solution, we build it just right so you can easily take control of your website. Without a technical background, changing small functions on your site will be more of a hassle than it’s worth.

Multiple functions

If your business is more than just a one-trick pony, it helps to have a solution that can accommodate all your needs. It’s not just about the ease of dragging and dropping images and buttons–it’s about what you can do with your website once it’s up and running. Do you need to collect email addresses? Do users need to be able to sign in with a username and password? Do you want to set visitors on a specific path? You’ll find that as most out-of-the-box solutions, a Wix or Wix-alike is more limiting in what you are able to accomplish.

It’s part of a larger online campaign

Like I said before: if your goal is to show family pictures of your adventures, you don’t really need to show up first in the search. But if you’re a business, it’s not enough to have a website. You need to back it up with search engine optimization, keyword rich text, and best industry practices. The good news is, when you hire an agency like ours, we know exactly how to do it!

You don’t know what you need or want

We have years of experience working in this arena. We’ve seen more options, ideas, problems, solutions, and overall digital creativity in one day than most people see all year–we live and breathe this stuff. Instead of giving you what seems to work for the majority of people, we’ll find what makes your business or idea unique and use that to guide every step from design to development. There will be no doubt that it’s your website.

Customer Service

To quote Dwight Schrute: Why reorder from a computer when you could have the personal touch of a salesman? (If you’re not a fan of the beloved US version of The Office, consider this your invitation to join in the fun).

The best part about working with any collaborative agency like ours is the customer service you can expect. When you get right down to brass tacks, we’re as invested in the success of your online presence as you are–and we act like it. When you need help for a quick fix, or you’re in the mood for a total digital overhaul, we’re on board to make it happen. Even from the beginning, we’re able to collect and evaluate your needs to make sure everything we build is made just for you.

Tech Support

Not sure why your DIY website is suddenly behaving very strangely or isn’t pulling up at all? With millions of online users, it’s no surprise that our response times and real-person conversations may save you quite the headache when it comes to technical problems you’re just not sure how to fix. Another bonus? We literally wrote the book on your site–we are responsible for the programming. So if there’s an issue, we’re accountable and informed for correcting it.

So which is right?

Neither. Or both, depending on your view of life. Before you commit to either one, do your research. And let us know when you’re ready for a free consultation.

Erin Miller

About the Author

Erin Miller
When she's not spending her time creating cool client websites, Erin is an avid fan of jigsaw puzzles and binge watching The Office on Netflix over and over.

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