Get Digital Marketing News, Tips, Strategies & More

It’s not a secret; videos are becoming the standard in successful digital marketing strategies.

I know what you’re thinking: Great, another new trend I have to adapt to. But don’t worry; this won’t be fading out anytime soon, so it’s worth the effort! Everyone from retail to nonprofits are reaching more valuable leads using video, and if there was a time to jump on the bandwagon, it would be now.

Videos are expressive, impactful and, most of all, convenient for consumers to view and share. If your social presence is lacking lately, this may be the boost you need to attract some wandering eyes and maybe reconnect with some past consumers you lost touch with.

Videos aren’t just for social media, either; they can heavily increase activity on your website as well. Unbounce reports that including video on a landing page can increase conversion by 80%. Now that’s what we call results.

To get your creative juices flowing, here are ways we have used video for some of our clients:

Raising Awareness for A Cause You Believe In

There is absolutely nothing like true passion, and the most powerful and effective way to inspire someone else is to show them why they should be. With an emotional, motivating video, you can connect with others on a more personal level than them simply reading about you. Our client, Valle Catholic School Foundation, wanted to show people why they are different, why they are so special and why you should support their effort.

Give Someone A Glimpse Into Your World

Ever feel like someone doesn’t understand what you really do? You’re not alone, and an informational video can fill in those blanks and really help someone walk in your shoes, connecting them to who you really are. The Cape Girardeau Fire Department approached us to make a video that showed others how much they do for the community every single day: More Than Just Fire Fighting.

Touch Someone’s Heart

If you’re in a field that tugs at the heartstrings, you’re the perfect candidate for a compassionate video. It’s a great way to establish your significance and connect with others that empathize or relate to your mission. Our client, Serenity Hospicecare, wanted to tell a story of a patient that was close to their hearts. Not only did it show the passion it takes to be in the hospice care field, but it displays the extra mile they will go for their patients and why they are the best choice you could make in that difficult time.

Build Trust and Confidence Within A New Customer

When you have someone that is brand new to your company and mission, knowledge is power. You want to instill confidence in your business and help them understand your process and your purpose. One of our clients, Nationwide Prescription Connection, needed to prove themselves as the trustworthy choice for help with prescription costs while also explaining their signup process in a way that is easy for their older demographic to understand.

Video production can seem like a big undertaking, but there are some awesome programs that range from beginner to professional that can make it easier:

First Steps

When producing a video for the first time, you’ll want to start with a simple program to get the hang of things. iMovie (Mac), Movie Maker (Windows) and HitFilm are all free programs that are easy to use and will help you along the way. Once you get comfortable, it’s time to move onto more challenging programs that will produce high quality videos!

Bigger and Better

Now that you have a handle on simple video apps, it’s time to step it up and produce videos that are on the professional-level. Programs such as Adobe Premiere ($20 a month), Final Cut Pro X (Mac- $299) and Filmora ($100) give you the tools you need to produce something impressive.

These software options are great, but chances are your time and strategy doesn’t allow for that learning curve and time investment in producing video yourself.

We would love to be a resource to your video strategy. Let our experts take your digital efforts to the next level and create a video that tells your story the way it should be told.

Cindy Knebel

About the Author

Cindy Knebel
Cindy is a former Element 74 Project Manager and contributing author for the Element 74 blog.

Share your thought

Your email address will not be published. Required fields are marked *