More Incredible Lessons from Marketing United

Sorry all, I meant to post this on Wednesday. Apologies to anyone that was waiting with baited breath. In my previous post,Takeaways from the Marketing United Conference in Nashville, TN, I shared some of the lessons learnt from Marketing United (a digital marketing conference hosted by Emma). I had planned to write everything in one post, but found there was just ...  Read More

We Won 4 ADDY Awards!

We've been attending the local ADDY's (American Advertising Awards) for several years now. Over the years, we've been honored to receive several recognitions, and this year we're proud to announce that Element 74 has picked up four more awards. Our 2014 ADDY Awards 1. GOLD American Advertising Award for The Lodge at Loma Linda Website We won a Gold award ...  Read More

Life in the Cloud: 6 Tips to Stay Safe

What is the cloud and how can we use it in everyday life? Sam Bowling, an employee at SingleHop, a company that specializes in cloud computing, says: In a nutshell, the cloud is a way to store data remotely, rather than on your home computer. This gives you easy access to your photos, documents, and other files from anywhere at ...  Read More

Web Design 101: Understanding the Wireframe

If you plan, design, or develop websites you probably know exactly what a wireframe is and how it's developed, but if you're on the client-side of things, you may find wireframes rather confusing. If that sounds like you, you're not alone, trust me. In fact, wireframes are one of the most misunderstood parts of the web development process to the ...  Read More

Element 74 Wins International Video Award

We have a huge announcement to share with you and we're super stoked about it! Element 74 just won an incredibly awesome 'Award of Distinction' for our work on Schaefer's Electrical Enclosures, a company overview video that we did back in early 2013. The competition had over 1500 companies and individuals from 12 different countries and we are honored to ...  Read More

Internet Safety: Protecting Your Children

I often marvel at the seemingly natural ability children have to adapt to emerging technology. Though I’ve been a “computer geek” for as long as PCs have been around (dating myself here), watching my 5 year-old daughter navigate through Monster High online games and seeing my 2 ½ year-old son play Kids Mode on my phone still amazes me. Of ...  Read More

5 Design Mistakes That Ruin Your Website

Have you ever stared at your website and thought This looks awful. Where did I go wrong? Retired graphic designer Joe Sparano once said, Good design is obvious. Great design is transparent. So where is the line between obvious and transparent? It's a hard question to answer. We often get caught up in adding flare or cool features to our ...  Read More