Bluff City Beer: Making Beer Personal

When you think of beer, you may think of going to the bar or hanging out with friends. But can beer mean more than that? Bluff City Beer thinks so! To them, beer isn’t just a beverage. It’s a sense of community, and something that creates memories and stories you will remember for years to come. Bluff City Beer has ...  Read More

An Introduction to SEO Basics

To be honest, the phrase “search engine optimization” once frightened me. I don’t know about you, but I thought it sounded complicated and intimidating. As a newbie project manager at Element 74, I naturally decided to tackle my digital fears head-on and figure out how SEO works. The internet is full of great SEO educational tools. I chose a “Search ...  Read More

SleepFast: Change The Way You See Sleep

Before I decided to do a Client Spotlight for SleepFast, I thought purchasing a mattress was the same for everyone: You head to a nearby furniture or mattress store, spend hours picking out the perfect one, and have to either haul it home yourself or pay to have it delivered. Little did I know, there is a company like SleepFast who ...  Read More

3 Reasons Your Website is Losing Readers

Do you use Google Analytics or some other analytics service to monitor your website's traffic? This post was originally published in 2013, but with all of the questions we receive about analytics, we wanted to update it and help out a few more analytics-beginners! Many people install analytics, but due to the overload of information, it’s hard to choose which data ...  Read More

3 Steps to A Better Work Week

We all know the feeling. The alarm clock goes off, and you know: Monday is here. You hit the snooze button as many times as possible and take off running to work, just barely making it to your desk on time. You may not know it, but having that constant on-the-go feeling can actually hurt your attitude and your output. ...  Read More

3 Steps to a Highly Effective Homepage

What is the purpose of your website's homepage? In recent years the home page was much like the front door to your website. Users would type in your domain name or URL, and then they would scan your homepage. But, with social media, blogs and search engines, many users are arriving on your website through on of your many side ...  Read More