Using Instagram Stories in your Social Strategy

Instagram stories are the perfect extension of your Instagram feed, showing followers a more personal look into behind-the-scenes aspects of your brand. What is an Instagram Story? Instagram stories show disappearing content in a slideshow format. An Instagram story can be a mix or series of up to 15 second videos and photos, often decorated with text, stickers, and drawings, ...  Read More

How to Use Blogging to Increase Website Traffic

You can have an amazing website: Modern design, a user friendly flow, responsive functionality and even professional photography. After all of that hard work to create that impressive online presence, now you have to devise a strategy to get people to it. I know; you were hoping most of the work was over, but don’t worry! I will tell you ...  Read More

Our Top 5 Free Online Design Tools

Creating outstanding visual content is no minor task, and quite honestly, it can be exhausting! At Element 74, we’re always willing to try a free online design tool before dishing out money on expensive design software. Plus, we’re pushed beyond our creative bounds when we try new tools, allowing us to create fresh content. To help with your visual strategy, ...  Read More

An Agile State of Mind

If you read Erin's blog last week then you know Element 74 shut down for a couple days for a company-wide training around the Agile workflow methodology. What does that mean? The Agile methodology has been sweeping the custom programming and IT industries since its creation in 2001 and we're excited to jump on the bandwagon. Without getting into too ...  Read More

Element 74 Has Left the Building

But not forever. We’ll be closed on May 25th and 26th and unavailable via email. I know what you’re thinking: what good is a digital company that goes totally off the grid? But hear us out. At Element 74, we’ve grown exponentially since we opened up shop in 2000. The benefit of working in the digital world all the time ...  Read More

Virtual Reality: The Future is Now

Even though we aren’t living in space, eating our meals in bag form, or absorbing our information through chips in our brains--we’re still getting closer to these science fiction realities every day. Ahead of the Curve As a digital company, we try to not just keep up with trends but to actually anticipate them. The newest murmurs in the digital ...  Read More

Marketing United 2017

Some takeaways from the Emma Marketing United conference in Nashville, TN as reported by our Director of Project Management. Be inspired! Two weeks ago I had the honor of attending Marketing United for the 3rd year. Marketing United is a seriously awesome marketing conference in Nashville, TN.  It’s hosted by Emma, a technology company that owns and operates an email ...  Read More

6 Tips to Grow Your Email Subscriber List

Just like the plant sitting on your windowsill, your email subscriber strategy requires constant nurturing and attention if you want to keep it healthy. Your list requires effort and intention in order to start and grow. Think about it: your email list includes some of your most important customers - those who have opted in to hear from you and ...  Read More

If You Build It, They Will Come . . .

. . . . well, not really. Far be it from me to disagree with the dreams of the wonderful Kevin Costner or the chill-inducing speech from James Earl Jones as Terence Mann. But the line of logic laid out in their 1989 film Field of Dreams just doesn’t hold water anywhere but that Iowa cornfield. You may have noticed ...  Read More