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Creating outstanding visual content is no minor task, and quite honestly, it can be exhausting! At Element 74, we’re always willing to try a free online design tool before dishing out money on expensive design software. Plus, we’re pushed beyond our creative bounds when we try new tools, allowing us to create fresh content.

To help with your visual strategy, we’ve compiled a list of our go-to free online tools for a variety of your design needs:


Known for creating infographics, piktochart is a user-friendly AND versatile design tool. The free version provides many free templates and editing tools. When trying to communicate stats, facts, or anything your followers may normally overlook, infographics created in Piktochart can turn your data into an attention-grabbing visual. It features a drag-and-drop editor, font options, background colors, plenty of icons, and banners to choose from. We used it for fun in this holiday infographic on social media:


Perhaps one of the most versatile free design tools, Canva can be used to create social media graphics, ads, documents, presentations – almost anything you need! You can choose from a library of images or upload your own, play with filters, shapes/icons, and plenty of fonts. The photo editor itself has plenty of editing options to meet your basic needs. Here’s an invitation we created using Canva:

*A bonus – we often find ourselves swooning over their Instagram posts. Check them out for inspiration!

Creative Market

Needing fresh inspiration? Creative market features free downloads weekly – with everything from fonts, graphics, icons, mockups, and templates. The chances of finding any creative assets you need on Creative Market are high. We have fun checking weekly to see what free downloads are available to inspire us when creating upcoming projects.


This is a trusted photo editing tool we tell so many of our clients about. Whether you need to stick to the fixed photo dimensions on your website or blog, or create a collage with social media, PicMonkey is an extremely simple tool that takes care of your needs.

Font Squirrel

This is the first place we check for free fonts. You can easily search by font type (script, handwritten, heavy, etc.) and download them for free. Font Squirrel is an easy and cost-effective way to experiment with fonts and combinations. More font choices? Yes please!

With less time and resources spent on expensive, complicated design tools, you’ll be able to put more into your visual strategy! It doesn’t have to be so exhausting – sometimes all you need are new design weapons to allow your creativity to spark.

Do you use any other free online design tools? We’re always looking to try new things! Share them in the comments below.

Jessica May

About the Author

Jessica May
Jessica is a former Element 74 Project Manager and contributing author for the Element 74 blog.

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