Here in Cape Girardeau, Missouri we know a few things about changing weather.
If you are like us and stare out the window waiting for the summer sun to finally start shining, then you know how upsetting it can be to relive the past frigid temperatures through pictures. The Convention and Visitors Bureau website, VisitCape.com does an excellent job at keeping their pictures and content rotating with the changing seasons.
Director of Public Relations for the C.V.B Stacy Lane said “I update our photos seasonally, so around 4-5 times a year. Specifically our header and rotator images, I prefer these to reflect the current season.
Pictures can be used to tell great stories and for the C.V.B it means a great way to showcase the scenery around town.
Not only are seasonally updated pictures visually appealing, but views to your site will increase on a more consistent basis if people know that there will be something different and fresh with each few visits.
The importance of up-to-date content like pictures, results in more than just a visually appealing website, but a more engaging one as well. Again, using the Cape Girardeau Convention and Visitors Bureau’s website as an example, those who go to Visit Cape.com will see new content every time they visit. As a result they might visit a third time discovering the blog and then a fourth where an event on the calendar catches their eye.
If you need a way to keep yourself on track, Stacy also uses this trick as a friendly reminder “I write down reminders in my planner on when to switch out pictures/seasonal hours so I see those when I flip the calendar to the next month.”
If you are having trouble finding the right pictures for your site check out last week’s blog The Top 5 Places to Find Free Photos for Your Website or Blog.
Bring on the beautiful Spring pictures!