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Blogging may seem like unchartered territory that not everyone can cross, but it can be the characteristic that your business has over competitors.

Blogging is a strong tool for any business, but it is still immensely underutilized by many. Take the opportunity to be a step ahead, and connect with more potential customers.

Don’t know where to start? Here are some essential steps to help you become a first-class blogger in no time.

1. Pick Topics in Advance.

Let’s face it; last minute ideas aren’t usually the best. Take some time to think of some interesting and different blog topics for the future so your blog will stay bright and interesting.

A business blog shouldn’t be focused on selling a product or service; it should be treated as a way to create a personality for your company. Here are some ideas from with an Element 74 twist to get the creative juices flowing:

Customer Success Story.

Testimonials are a personal and trustworthy way to show customers why they should choose your business over competitors. Just make sure to get permission from anyone you are quoting.

Mention a Popular Post.

Instead of posting only your viewpoint on a popular subject, find a blog post that is about the same thing and link it to your post. Not only does it look professional, but it’s also more interesting. Always let a blogger know when you’re referencing their work.

Answering the Questions Everyone is Asking.

A FAQ post is an easy way for customers to learn more about your company in an entertaining and helpful way.

Discuss Future Plans.

With the New Year just beginning, it’s the perfect opportunity to follow the ‘new year, new you’ trend. Discuss any goals or upcoming changes within your business.

Post a video.

Short videos are a fun and easy way to get a point across to any reader. Your video can be about an event your company hosted, a charity you support, employee interviews, or even a fun introduction to your company.

Talk About Trends.

Discussing upcoming trends in your industry makes your company look trustworthy and professional. Topics like these are great for SEO and will bring more readers who are interested in your field.

Create an Infographic.

Facts can be boring to read. Make an infographic instead; more people will want to read it, and it’s easy to repost for others, bringing more attention to your blog.

2. Make a schedule for your topics… and stick to it.

If you have a timeline set for your topics, you’ll know when you’re almost out of them so you can brainstorm with ample time. It can be monthly, weekly or bi-weekly; just make a plan and stick to it!

3. Dedicate time to writing.

Blogs can seem like a lot of work; but if you put yourself on a regular schedule, it won’t pile up on you and you’ll still have time to get back to your daily routine. Setting a schedule for writing your post can be the difference, and can be done in any way that works for you. Set a reminder on your phone, or even write it in your calendar if you keep a planner, one week before your scheduled post. That way you’ll have time to do research, find graphics and finish your writing.

4. Find your writing happy place.

Not everyone can write on demand; so having a place you can be comfortable and creative is vital. If it’s at home on the couch or at a local Starbucks, find what makes you enjoy writing the most. After all; the best writing is produced from enjoyable writing!

Hopefully these steps have made a blog-believer out of you. Remember: a blog should have plenty of variety and flavor, but all in all, it should be a direct reflection of your business. Keep it light, keep it interesting and keep it consistent! Happy blogging!

Cindy Knebel

About the Author

Cindy Knebel
Cindy is a former Element 74 Project Manager and contributing author for the Element 74 blog.

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