We are in a new age of consumers that are constantly immersed in information, and most importantly, are digitally-aware. The days of roping in customers with mindless ads and hype are over. Old-school marketing strategies aren’t cutting it with the modern buyer, and it’s time to step up your content game if you want to win them over.
Here are 3 reasons why content marketing should be one of your top strategic priorities for 2017.
It helps consumers trust you.
Today’s consumer likes to be informed about your business, but despises being sold to. Effective content will help you connect with consumers by relating to them and making it clear that you are an expert in your field. The more that you demonstrate your knowledge, the more a consumer will trust your word and credibility. Of course, this can backfire if you’re giving too much information. You don’t want to scare consumers away with something that is too content-heavy. You can always try methods that show consumers what they should know, but provide a link for more information such as a “read more” or “learn more” gives them the choice to go deeper. In the end, your content should be easy to read and navigate, but strong enough to influence your toughest critic.
It’s a game-changer for organic SEO.
Using ads, PPC (Pay Per Click) campaigns and other sales methods act as a band-aid for what you’re trying to improve, whether that’s conversions, user engagement or website traffic. The problem is, the leads you gain by those tactics aren’t as valuable or frequent as organic leads. They’re mostly consumers who stumble across your placed ad, not someone who found you by searching for what they really wanted. Content marketing fills your website with the fresh, effective content that search engines are looking for, creating natural growth in your website traffic that lasts.
You are in control of how consumers see your company.
Almost everyone researches products and services before they buy it, and that’s your chance to market your business as the best choice. Everything from your social media accounts to your website content needs to be clear, consistent and most importantly, useful. Create blog posts about hot topics in your field, answer questions you know a customer would ask and be the go-to resource for anything in your industry, not just the things you sell. That’s the magic of content marketing; it’s the smartest way to gain a valuable audience.
So, what next?
Convinced that content marketing is what your strategy is missing? The sooner you start reviving your content, the better. The easiest way to get started is to make a plan and stick to it. Create a schedule of what you want to complete, and don’t forget to give yourself a realistic timeline. Producing compelling content is more than updating a few sentences. You have to do your research on new trends and your competitors to get an idea of what it will take to compete, then you can jump on revamping website pages and pumping out fresh blog posts to share.
Feel like this is uncharted territory that you aren’t ready for? We can help you get started, or even manage your content marketing strategy completely. Let’s talk!