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So, how does your audience hold their mobile device? At first glance, this question may sound ridiculous. But with so much focus shifting to mobile convenience, shouldn’t we care about the positioning of one’s hand while searching the web? I say yes, yes we should. With all of the effort that goes into creating a great user experience for every device, we should be able to get the most out of it. After all, consumers today have seen some pretty impressive technology; any chance to impress someone with your online presence is worth the trouble.  To answer the critical question of what the most dominant phone-holding position is, I turned to who I can trust: The Element 74 team. The more I surveyed, I quickly realized that... Read More
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The Tri-State Advertising and Marketing Professionals hosted the 2017 American Advertising Awards on Friday, February 24. This local competition is the first step in the three-tier American Advertising Federation competition, which celebrates creative excellence in advertising.  Element 74 took home eight ADDY awards this year, including five bronze and three silver awards. They are listed as follows: Valle Catholic School Foundation – Silver (Website) Valle Catholic School Foundation – Silver (Videography) Happy Slaptowitz's Toy Bash – Silver (Website) Humane Society of Southeast Missouri – Bronze (Website) Safe House for Women – Bronze (Website) Respire Haiti – Bron... Read More
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Whether you’re ready or not, Google is significantly changing the way you search. If you have a website, pay attention: Google is shifting its algorithm, or search formula, to separate mobile from desktop searches. Because the number of searches on a mobile device have surpassed desktop searches, Google is actually prioritizing mobile searches. It will update mobile search results more than it will update desktop results. This means that your website may rank on page one in a desktop search, but without a friendly mobile experience, you may rank on page five on a mobile search. Google's algorithm craves new content, and this change will push website owners to produce fresher mobile content, making it a win-win for everyone.  ... Read More
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Courting Your Customers

Valentine’s Day is almost here: The day of love, expensive candies, and feeling special. I don’t know about you, but when I think about feeling special or important, brands are not the first thing that come to mind. Maybe I should, though; there’s something intensely intimate about digital marketing that’s never existed in marketing efforts before. Thanks to digital marketing, brands can track information and user behavior. What does that mean for the consumer? Simple: The brands you love can now actually love you back. If you’re not using consumer research to guide your marketing, then listen up, because I have news: Brands are my ideal Valentine this year, and here’s why. My favorite brands know what ... Read More
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Trend: the word has a bad reputation. It’s looked at as something that will one day be outdated or "uncool". Trends have a different meaning in the digital world; the knowledge of current trends and practices are vital to the success of everything we do. The web design industry is constantly evolving, and each year a new standard is set for brands to try and live up to. I’m going to highlight 5 of the most notable trends that deserve your attention this year! Bold Type & Grid Layouts 2017 is coming in with a bang! Big and bold designs are the new craze; and they definitely won't be short-lived. Because the web has been around for a while, it’s no longer enough to just ‘have’ a website. Consumer’s e... Read More
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