Digital marketing news, tips, strategies, and more.
Whether you’re ready or not, Google is significantly changing the way you search. If you have a website, pay attention: Google is shifting its algorithm, or search formula, to separate mobile from desktop searches. Because the number of searches on a mobile device have surpassed desktop searches, Google is actually prioritizing mobile searches. It will update mobile search results more than it will update desktop results. This means that your website may rank on page one in a desktop search, but without a friendly mobile experience, you may rank on page five on a mobile search. Google's algorithm craves new content, and this change will push website owners to produce fresher mobile content, making it a win-win for everyone.  ... Read More
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Courting Your Customers

Valentine’s Day is almost here: The day of love, expensive candies, and feeling special. I don’t know about you, but when I think about feeling special or important, brands are not the first thing that come to mind. Maybe I should, though; there’s something intensely intimate about digital marketing that’s never existed in marketing efforts before. Thanks to digital marketing, brands can track information and user behavior. What does that mean for the consumer? Simple: The brands you love can now actually love you back. If you’re not using consumer research to guide your marketing, then listen up, because I have news: Brands are my ideal Valentine this year, and here’s why. My favorite brands know what ... Read More
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Trend: the word has a bad reputation. It’s looked at as something that will one day be outdated or "uncool". Trends have a different meaning in the digital world; the knowledge of current trends and practices are vital to the success of everything we do. The web design industry is constantly evolving, and each year a new standard is set for brands to try and live up to. I’m going to highlight 5 of the most notable trends that deserve your attention this year! Bold Type & Grid Layouts 2017 is coming in with a bang! Big and bold designs are the new craze; and they definitely won't be short-lived. Because the web has been around for a while, it’s no longer enough to just ‘have’ a website. Consumer’s e... Read More
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We all know how important it is to evaluate our workflow processes to see where we could be improving or saving time and money. While often overlooked, it’s also necessary to take an in-depth look at our work environment to see how it is affecting productivity, creativity, and overall success. 3 Ways to Optimize Your Work Environment   1. Create a Functional Space If a major goal of your team is to improve collaboration and the creative process, you may want to consider a more open workspace. An open space to think and work will increase the flow of ideas within a team and allow for creativity to spark. If you find that productivity is more of an issue, minimizing distractions in your work environment is key! If you have the... Read More
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We are in a new age of consumers that are constantly immersed in information, and most importantly, are digitally-aware. The days of roping in customers with mindless ads and hype are over. Old-school marketing strategies aren’t cutting it with the modern buyer, and it’s time to step up your content game if you want to win them over. Here are 3 reasons why content marketing should be one of your top strategic priorities for 2017.  It helps consumers trust you. Today’s consumer likes to be informed about your business, but despises being sold to. Effective content will help you connect with consumers by relating to them and making it clear that you are an expert in your field. The more that you demonstrate your kn... Read More
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