Whether you’re ready or not, Google is significantly changing the way you search. If you have a website, pay attention: Google is shifting its algorithm, or search formula, to separate mobile from desktop searches. Because the number of searches on a mobile device have surpassed desktop searches, Google is actually prioritizing mobile searches. It will update mobile search results more than it will update desktop results. This means that your website may rank on page one in a desktop search, but without a friendly mobile experience, you may rank on page five on a mobile search.
Google's algorithm craves new content, and this change will push website owners to produce fresher mobile content, making it a win-win for everyone.
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