1. August 2012 16:42
At its core concept, Pinterest is an online version of the good old fashioned dream board in which woman reads magazine, woman cuts out outfits and projects she wants to try and then tacks the clippings to a bulletin board.
So imagine the World Wide Web is your magazine and Pinterest is your dream board.
But wait, Pinterest is so much more because:
- You can have as many boards as you want and categorize them for different interests.
- DIY Projects
- You can search pins from other users for inspiration, and if you really like them you can re-pin them onto one of your own boards for safe keeping.
- You can follow your favorite pinners to see their pins on your feed when you log in.
How do you pin?
- You can Pin images directly from websites.
- You can re-pin other users' pins.
- Or you can actually upload your own images as pins.
With the first two options the url that the pin came from is attached to the image and therefore allows users to follow the image to it's original location online for any supplemental reading which is always necessary for DIY projects and Recipes.
Pinterest for Business
Now that you have a basic understanding of Pinterest it's time to get creative and think of ways that you can take advantage of this tool for your business! Here's a great infographic, Pinterest for Business, that should get you thinking in the right direction. Basically if you want to sell something to women -- Pinterest is something you should consider embracing.
In the coming weeks I'll be asking several ladies how they use Pinterest and why they love it. (And a couple of men if I can hunt any down!) So stay tuned!
You can follow Element 74's Pinterest boards at www.pinterest.com/element74. And you can peruse my personal Pinterest board at www.pinterest.com/tonieftink.
Feel free to share your Pinterest url in the comments below!